Satya Paul design studio in association with Timsy Anand of Andaaz, hosted a series of fund-raisers in an attempt to contribute to the world wide mobilization of aid towards the victims of the Indian Ocean earthquake and tsunami of 2004. The collection was called ‘Aqua’, inspired by the various moods of water.

This project includes identity design and marketing collateral for ‘E-Factor’, the company that managed the above events. The design deliverables also include admission tickets for the Aqua event.

The E-Factor identity represents a youthful, versatile, lively and sophisticated organization (many e’s!).

Shipra Gupta