The Great Arc


‘The Festival of the Great Arc’, celebrated the survey of the Indian Sub-Continent 200 years ago, led by Col. Lambton and George Everest. It was part of a major initiative to promote and create awareness about the benefits of geospatial technology in India, by the Department of Science & Technology (DST), Intergraph and Rolta.

The festival featured a traveling exhibition, and my role in the project was to research and design the ‘Prelude’ to the exhibition. The Prelude covered ancient Indian contributions in the realm of science and mathematics. I was also responsible for sourcing the artifacts presented in the display.



A successful Chinese cuisine restaurant in the Asiad Village Complex, New Delhi, wanted to spread its reach across the highly lucrative fast food segment in malls across the city.

It had to be repositioned such that it retained its distinctly classy character, while adapting to a new persona in keeping with mall-culture.



Satya Paul design studio in association with Timsy Anand of Andaaz, hosted a series of fund-raisers in an attempt to contribute to the world wide mobilization of aid towards the victims of the Indian Ocean earthquake and tsunami of 2004. The collection was called ‘Aqua’, inspired by the various moods of water.

This project includes identity design and marketing collateral for ‘E-Factor’, the company that managed the above events. The design deliverables also include admission tickets for the Aqua event.

The E-Factor identity represents a youthful, versatile, lively and sophisticated organization (many e’s!).

The Hibiscus


Taking forward the idea of environment friendly architecture, The Hibiscus, named after one of India’s most vibrant flowers, precious both as an offering at prayer and for its medicinal properties, is an exclusive residential space, conceived to provide a peaceful, sheltered community for the like-minded to create families from a circle of friends.

The symbol takes inspiration from the hibiscus flower. The flower’s style, filaments and anthers form a lighthouse, representing the leading and guiding light of a unique lifestyle concept. The aesthetic is geometric – inspired by the work of Paul Friedberg, who is also the landscape architect of this residential space.

Part of the SS Group, the residences were designed by architect Ramesh Khosla.

Shipra Gupta