Enterprise Applications

I was the UX Designer for the IT team that developed AT&T’s Care Assurance Portals (CAP) for Uverse, and the mobile version of Business Direct (BD) ticketing application. The Uverse portals drastically reduced the time spent by employees in servicing customer calls and field operations. The Business Direct application provided mobile ticketing support for AT&T’s business customers.

I led the UX design and prototyping for my team. I assessed business and system requirements to ideate proof of concepts for new applications – presented to management via sketches, storyboards, flow diagrams and interactive wireframes.

For live projects, I was responsible for the design and implementation (HTML, CSS and Javascript) of responsive UI templates that deployed across desktop, mobile and tablets.

Family of Heroes


Family of Heroes is an interactive role-play simulation for military families that builds their skills to lead real-life conversations with their veteran about improving family cohesion, employment, and if necessary, the need to seek professional help for PTSD, TBI, depression, or thoughts of suicide.

As junior instructional designer, I assisted in the content development for this project. I scheduled and conducted interviews with Subject Matter Experts (SME) and End Users (Focus Group) for initial research, and later for ongoing design evaluation of the product. I conducted extensive subject research and collated visual references for characters and their environments.

As project coordinator, I was responsible for managing workflow between instructional design, visual design and development teams; along with performing and managing quality assurance testing of development releases.

I also scheduled and recorded voice-actors, edited final audio, and implemented in-app informational web-pages.

Shipra Gupta